We'd already designed and built the website for Cybi Bikes, so when we were asked to create their flyer too, we couldn't wait.
We did two versions - one Welsh, one English - designed to relfect the 'tiled' nature of the website to create a joined-up coherant feelling to the brand.
Cybi Bikes wanted a lot of information on the leaflet - information about them, the area, the bikes, prices, and a map of Holy Island with all the cycle routes, local landmarks and their cycle hubs... To make this useful for the cyclists we suggested a novel approach of making a tri-fold leaflet with the primary info (normal A4 folded three times), which then opened up again into a large A3 map.
It was painstaking work, with every small road on holy island hand drawn by us to create a truly unique solution. The final downloadable version was in a zoomable PDF too so it could be easily read on a smart phone while on the move.